![]() One obvious shortcoming is that Apple isn’t very far along with generative AI, which could be a game changer for this device. That may help people adjust to metaverse conferencing, something that’s not been getting much traction of late. Note: Apple accomplished something interesting by allowing you to create avatars with realistic eyes by using internal eye tracking. ![]() Other possibilities include vision exercises designed to reduce vision decline, meditation apps to help you wind down on a plane or before sleep, and video conferencing (which the company demonstrated during its announcement). And while it only has a two-hour battery pack, I expect it will have additional battery and plug-in options at launch, allowing for more extended use. Apple’s head-mounted computer could be a godsend for me, but only if it runs the apps I need to run (such Office 365), which it might do by the time it is available in 2024.Īs with other head-mounted devices, this could easily work with visual media for entertainment or training. Dell monitor at home (full disclosure: Dell is a client) and I run into major issues without that screen real estate when I work while traveling or remotely. You should be able to see things you might otherwise miss, like deer approaching the road or thermal differences in pavement that might be black ice.įor productivity, today’s laptops, tablets, and smartphones are all screen limited. If a new product offers an initial benefit (as the iPod did) and can provide one thing a user needs that nothing else can provide, it can be successful.įor instance, with the embedded cameras and display, you can see better in low light situations, such as when outside at night. Still, there are several compelling aspects to the Vision Pro it appears far better built and conceived than were the first iPods and iPhones. While Apple clearly has the money to do this, it’s been over a decade since it has pushed a big marketing effort at scale I have doubts it will succeed here. Even so, Apple will need to invest in marketing to get people comfortable wearing the Vision Pro. They had some of the capabilities of the Apple Vision Pro and I enjoyed wearing them, but they never caught on and Sony eventually discontinued them.Īpple’s effort is arguably one of the most attractive iterations it’s in line with Magic Leap’s older headset, but sleeker and less busy looking. The first time I tried out a head-mounted display was in the early 2000s, when Sony loaned me a pair of $20,000 display glasses designed for the medical market. We dislike putting things on our faces so much that we will have expensive eye surgery or wear uncomfortable contact lenses to avoid it. ![]() Recall the rebellion against mask mandates during the COVID-19 pandemic or the 3D TV wave that failed because people didn’t like wearing glasses, even if they cost as little as $15. People don’t seem to like things that you attach to your body to give you extra capability, and we really don’t like things that go on our faces. And no, I'm not talking about the $3,499 price. It seems to be positioned more like a head-mounted computer than pure virtual or augmented reality AR/VR).īut it still must overcome a problem that has plagued this class of product from the start. It’s superior to any other consumer-focused headset and matches up on specs to some of the better tethered headsets without the computer tether. This week, Apple unveiled the Vision Pro, which is better positioned for success than anything Meta did.
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